NEWQUAY'S MP Stephen Gilbert is calling on 20,000 people to help him convince easyJet bosses to save an air link between the resort and London Gatwick.
The service, currently operated by Flybe, is due to be scrapped from April next year after the company sold all its Gatwick flight slots to easyJet for £20 million.
easyJet will continue to offer a service to London Southend, but critics say the airport is too far from the capital to be attractive to holidaymakers and commuters.
Rumours have been circulating that easyJet will pick up the Newquay-to-Gatwick service and Mr Gilbert is now urging residents, businesses and visitors to back his campaign and let easyJet chiefs know the value of the service to the county.
He has already received the support of heavyweights such as tourism board VisitCornwall, the Devon and Cornwall Business Council and the Newquay Business Improvement District (BID).
Mr Gilbert said: "It is absolutely vital that Cornwall speaks with one voice and calls for the air link with London Gatwick to be retained.
"This is a crucial route for businesses in Cornwall to take local goods and services to markets in London and the South East and even further afield, as well as being a key route into Cornwall for those investing here or visiting."
Around 100,000 passengers use the route every year, and Mr Gilbert has written to easyJet chief executive Carolyn McCall and met company representatives to discuss its future.
He called on local businesses and residents to join him and urgently e-mail her at Carolyn.McCall@easyjet.com to show their support.
"easyJet are considering whether or not the link should remain and I'd ask everyone to contact easyJet to underline the local support for this vital link," he said.
"Gone are the days of 20,000 Cornishmen marching on London but I'd like to think we could get 20,000 e-mails to easyJet to explain why the Newquay to Gatwick link is so important."
Malcolm Bell, head of VisitCornwall, said he had talked to easyJet and explained the growing market for European visitors due to the popularity of Cornish exports such as Rosamunde Pilcher novels and TV shows such as Doc Martin.
"People can come from 80 destinations in Europe and use Gatwick as a hub to get down to Cornwall," he said. "There are eight routes from Germany alone."
Tim Jones, chairman of the Devon and Cornwall Business Council, said: "The link with London for businesses and investors is crucial.
"If you then add tourism and leisure travel, and the potential to connect to international markets through Gatwick as a hub, then this becomes a top priority for us.
"The financial implications of losing the link would be very significant. We're talking millions of pounds' worth of impact.
"The Southend service doesn't supply us with the London link we're looking for, and I would encourage all businesses to back Mr Gilbert's campaign."
Eve Wooldridge, manager of the Newquay BID, said: "This is such an important connection not just for tourism, but also for business growth and inward investment into Newquay and Cornwall.
"The link with the capital helps Newquay keep abreast of industry and technology and encourages significant economic growth opportunities. In fact, there are many local residents who wouldn't be able to do their jobs without it."
Flybe announced in May that it was scrapping all its Gatwick routes, blaming airport charges, air passenger duty and "penalistic" government policy for the decision.
Cornish taxpayers subsidise the airport to the tune of around £3 million a year.
The airport is the site of a government-backed Enterprise Zone, called Newquay Aerohub, aimed at attracting aviation industry heavyweights to the site and creating 1,000 jobs.
!['Tell easyJet it must save Gatwick flights from Newquay' 'Tell easyJet it must save Gatwick flights from Newquay']()