A NEWQUAY surf shop has been chosen to take part in a pilot project which will see it advertised on up to 50 Barclays cash machines in Cornwall.
Boardwalk, on Cliff Road, is one of 67 businesses selected nationwide to take part in the scheme, aimed at supporting small and medium-sized firms.
It is estimated more than 350 million people use Barclays' 3,400 ATMs each year to withdraw cash, check their balance and obtain mini-statements.
Tim Smith, owner of Boardwalk, said: "This is a great idea and offers a small firm like ours a platform to raise awareness of our brand while reaching out to a new local audience. It is one which I and other businesses really welcome and we would like to thank Barclays for involving us in this pilot and for their continuing support for our business."
Ben Rundle, area business manager for Barclays, Cornwall, added: "This ATM initiative is an ideal way in which we can help and support our customers' marketing activity and I'm pleased that we have been able to offer a local trader the opportunity to take in the pilot.
"We are interested in hearing feedback from our customers to help measure the success of the scheme while we continue to look at ways in which Barclays can support the local business community."
Boardwalk will feature on ATMs between Tuesday, September 17, and Monday, September 30. The pilot concludes in November and if successful could be implemented more widely in 2014.
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