A new campaign has been launched to raise awareness of rape among teenagers.
Devon and Cornwall Police said it wanted to remind young people aged 13 to 21 about the importance of consent and to "push home the message that No means No".
Police said the central message of the campaign was that sex without consent was rape, with the aim being to "educate both potential victims and potential perpetrators".
DCI Mike West, from the Public Protection Unit at Devon and Cornwall Police, said: "We want to help everyone, but especially young people, to stay safe and for them to be aware of and understand the issues surrounding consent.
"We're trying to make sure people understand that consent must be given prior to sex, otherwise it is rape. Rape can ruin the lives of both victim and perpetrator.
"We also want to let young people know that if they need help or advice about an incident, we have specially- trained officers who can guide them."
Rape support charities in the region have welcomed the new campaign, which claims 75% of reported rape victims have already met their attacker.