Detailed plans for a privately funded £20 million sports stadium for Cornwall are expected to be submitted to planners this week.
The blueprint for phase one of the project will contain a 4,000-seater grandstand on the outskirts of Truro with conferencing facilities, campaigners have revealed.
It will be "ostensibly" a floodlit rugby stadium used by the Cornish Pirates with an option to increase the capacity to 10,000 using temporary stands to meet Rugby Football Union criteria should the club secure promotion to the Premiership.
However, the complex will now be run purely on a profit basis after Cornwall Council voted not to provide funding, supporters say.
And they claim the naming rights for the sports venue are "up for grabs" as efforts continue to raise a shortfall of around £10 million.
Rod Lyon, general secretary of the Stadium for Cornwall Working Group, said calling the stadium after a corporate sponsor "would not worry us at all".
He added: "Ostensibly, it will be a stadium for football and rugby – as and when finance becomes available we will look at phases two and three, adding training pitches, swimming pools and a leisure complex.
"We are Pirates supporters and have a vested interest in rugby, but our dream is still a proper stadium for Cornwall – for the use of the county as a whole."
Cornwall Community Stadium Ltd (CCSL) – the company comprising Truro and Penwith College, Inox Group and the Cornish Pirates rugby club – was set up to deliver the scheme, but asked for council help when it failed to raise the £10 million it needed.
Leaked plans by Cornwall Council earlier this year to accede to this request and pump millions of pounds of public money into the scheme bitterly divided elected members, many of whom refused to bankroll a "glory project" during an austerity drive.
The issue of council backing against opposition from grass-roots councillors prompted the resignation of the ruling Conservative group's deputy leader, Scott Mann.
At an angry meeting, the full council rejected moves by the cabinet to kick-start plans with a cash injection, leaving CCSL to resort to a private- sector approach.
The company believes the project, which won outline planning permission last November, could be built for as little as £16 million. This figure budgets for the £4 million cost of the land, which is to be gifted by Inox, the company behind an associated residential development, as required by planning consents.
However, significant hurdles remain, even if the plans are passed, with an access road to the venue to be constructed and potentially millions of pounds needed in the form of grants from national sporting bodies required.
Mr Lyon said the existing facilities were "laughable" compared to other parts of the country and hoped for a "knock-on effect" from the Olympics for Cornwall. If plans are agreed, he added, the stadium could be ready for the start of the 2014 rugby season.
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