A coalition of Cornish organisations have joined forces with Devon and Cornwall's Police and Crime Commissioner to urge the Prime Minister not to back down on his pledge to introduce minimum pricing for alcohol.
It has been feared in the past week that David Cameron has abandoned his plan to set the minimum price per unit of alcohol to 45p, following a reported backlash from several ministers who argued it would penalise responsible drinkers.
But Conservative commissioner Tony Hogg has lent his voice to calls from Safer Cornwall, a collaboration of public, private and voluntary organisations, and Cornwall Public Health, to lobby the Government to push ahead with the policy.
Mr Hogg, who assumed his post in November, said introducing a 45p minimum price would form part of a range of policies that would help stamp down on alcohol-related crime and anti-social behaviour.
It is estimated nearly half of all violent crime in Cornwall is linked to alcohol, with it also involved in over half of domestic violence incidents, and nearly a third of sexual offences.
Around half of the road accidents causing deaths of pedestrians in the last seven years involved drinking.
David Parker, community safety officer for Cornwall Council, which is part of Safer Cornwall, said: "The Government asked for responses to its alcohol pricing consultation, which ended in February, and Safer Cornwall responded in favour of minimum unit pricing. We are urging the government to stick to its original proposals."